Running an ecommerce business comes with a lot of challenges, but it can also bring a lot of profit if organized properly. Making your new ecommerce store stand out and managing to make it truly successful is definitely not an impossible task. It may be a tough one and the road to success may be paved with a lot of obstacles but, if you build an effective ecommerce strategy and implement the right marketing tactics, you will be able to achieve your goals and generate more revenue.
The most important advice anyone can give you regarding your ecommerce store is that you should plan every step of the way with the end goal of your customers in mind. It is only when you provide your prospective buyers with a seamless shopping experience that you will manage to turn your ecommerce business into a complete success.
It all comes down to your customers. Without them, your business would not exist, let alone thrive. Therefore, you must make sure you optimize your ecommerce store in every possible way in order for your customers to be satisfied. When you accomplish meeting their every need, you will build trust with them and strengthen your relationship.
What’s more, by improving user experience, you will significantly improve your SEO ranking, which will help you increase your online visibility and raise brand awareness. Hence, you will get more traffic coming to your website and have higher chances of converting your leads into customers.
Does your ecommerce store have what it takes to attract quality leads and convert them into purchasing customers? Take a look at the tips that will help you turn your store into a successful one and ensure your conversion rates keep going up.
Optimize Your Page Load Time
People shop online because of the convenience online shopping offers and, if you cannot provide them with such, they are likely to leave and move on to your competition. One of the crucial factors for making sure you provide your customers with a great shopping experience is your page load time.
How many times have you come across a website that had you wait forever for its pages to load? Whatever the answer, you have certainly clicked back every single time and found some other source for the information you needed, right? Your customers will act exactly the same if you don’t make sure the pages on your website load quickly.
Page load time can significantly impact your conversion rates. Specifically, a one-second delay in page load time can reduce your conversion rates by 7%. What’s more, your abandonment rates can go up to 87% due to a two-second delay in page load time.
Therefore, make sure you optimize this, since it is definitely a factor that can make or break your ecommerce business.
Upload Only High-Quality Product Images
If your product images are blurry or cannot be zoomed in, people will definitely not be encouraged to purchase from you. They will abandon your store and find the products they need someplace else. This is why product images are incredibly important and you must use them to their full potential.
Every product image you upload must be of the highest quality and it goes without saying that it must be professional and eye-catchy. People don’t want to purchase a product if they cannot see clearly how it actually looks, so make sure you provide them with excellent images of all of your products.
Furthermore, you should let them see larger versions of your products, so make sure you implement either a lightbox or a zoom function. Also, you should provide them with a gallery of images for your every product, since that way, they can take a look at the each side of a product in order to clearly see all of its features.
Optimize the Checkout Process
If you want your prospective buyers to actually proceed with their purchase and come back again to do business with you, you must make sure that their checkout experience is impeccable. Your checkout process must be optimized, so that your customers can easily buy the products they need and complete their transactions.
If your checkout process is not simple, you risk getting higher cart abandonment rates and losing your customers, not to mention quite a lot of revenue. Therefore, make sure you remove all the friction and provide your customers with clearly labelled directions.
In order to further optimize your checkout process, you can feature customer reviews and ratings on your checkout page, because people tend to be highly influenced by the experiences of your other buyers and presenting them with social proof can make them build trust with your brand.
Optimize Your Shipping Offers
The main reason for the greatest number of online shoppers not completing their purchases is related to shipping fees. Namely, the shipping fees of many ecommerce stores are not displayed until the checkout process, which definitely does not render well with many customers.
Therefore, make sure you optimize your shipping offers and display them in the header of your website, so that your customers can know what to expect from the very beginning of their shopping process. That way, you will greatly reduce your cart abandonment rates and increase your conversion rates, thus generating more revenue.
You should think about offering free shipping, but you can also offer it at a certain threshold. If you cannot afford to offer free shipping, you can consider offering discounts at a certain threshold as well but, if you do that, you need to make sure you display it on every page of your online store, so that your customers can see that information clearly while navigating through your store.
You can also offer flat rate shipping, because that is another factor that can considerably reduce your shopping cart abandonment rates and increase your conversion rates. This is due to the fact that your customers will know the shipping fees from the moment they come to your ecommerce store, so they will be more likely to proceed with their purchase instead of leaving their shopping carts.
Implement Social Media Buttons
You are certainly aware of the impact social media can have on your business and of the extraordinary opportunity for reaching out to your target audience on various social networks. Therefore, you should not miss out on the opportunity to optimize your ecommerce store for social media.
By implementing social media buttons on your ecommerce website, you will certainly reach a larger number of customers, since people will be able to share your products on their social media accounts. You should definitely not ignore such a free marketing, since it can help you extend your reach and build a larger customer base, thus considerably increasing your sales and generating quite a lot more income.
Social media marketing is one of the most effective types of marketing nowadays, so you should never overlook its importance. Try and do everything you can in order to incorporate a good social media marketing strategy into your marketing campaign, and adding social media buttons to your online store is one of the first crucial steps towards making your efforts pay off.
Make Your Website Mobile-Friendly
Since mobile use exceeds desktop use, it is safe to assume that the majority of your customers use their mobile devices when they are visiting your website. If you do not make your website mobile-friendly, you risk losing quite a big number of customers and, of course, a lot of revenue.
You must optimize your website for mobile devices, since not only will you attract more customers and provide them with a great user experience, making them become your loyal customers, but you will also considerably improve your SEO ranking, since mobile responsiveness is one of the ranking factors in Google’s algorithm.
With higher SEO ranking, you will receive a higher surge in website traffic, thus being able to generate more leads and convert those leads into buying customers, ultimately increasing your sales and turning profit.
Once you make your website mobile-friendly, you must implement a proper solution for credit card processing on mobile phones, so that you can accept payments from your mobile users.
These are the most essential elements of every successful ecommerce store, so make sure you combine them and create the ideal blend that will make your ecommerce store stand out from the crowd and turn your business into a lucrative one that will help you earn money around the clock.