With the right communications skills, you can reach a market place that will give you access to:
- People living in the world’s second largest economy.
- The world’s largest economy by way of purchasing power parity.
- A country that is growing at the fastest rate in the world when it comes to consumer markets.
- A potential market size of more than 1.35 billion people.
And that is just a few facts that make China an extraordinarily dynamic and interesting market for any business organization. There are many ways in which you can access the Chinese market and the digital medium is one such route. However it is extremely important for you to offer a Chinese translation because it can go a very long way in improving your website’s bottom-line.
It is one of the elements of a successful website
If you were to research successful websites then you will find that they share a few common aspects such as:
- Easy navigation,
- Fabulous content,
- Simplicity of layout and
- Multiple options when it comes to languages.
A website; potentially; can attract visitors from all over the world. This is especially true if you have invested in high-quality search engine optimization activities.
When your website features at the top of the list in search engine rankings, then obviously you are going to get eyeballs from all over the globe. Obviously, being user-friendly is critical because not everybody would be comfortable with a particular language only. Offering a Chinese translation of the website will only mean that you have greater credibility and a larger audience to speak to.
Credibility of your website
It is extremely important that you invest in high-quality Chinese translation services. There are plenty of marketing case studies where bad translation has caused the downfall of product and this is something that should not happen to your website.
With high-quality Chinese language or a Chinese version of a website, your business organization gains better recognition and trustworthiness in this large market. Having Chinese translation can also reflect your empathetic outlook or trustworthiness as well. At the end of the day, having an international appeal is certainly going to increase your brand value.
The shifting away from English
Indeed, there is no denying the fact that at the beginning the Internet was definitely slanted towards English speakers. Even today, most websites have English as the default setting. But this does not mean that you stay in one bracket! By offering a Chinese translation you are also offering the opportunity for other people to interact with your website in a meaningful manner.
Global communications systems
One of the biggest benefits of your website is the fact that it can reach an international audience. Marketing to a global audience would cost a princely sum if you are talking about the conventional marketing tools. But with a website, you can reach an international audience in a most cost-effective manner.
It also allows you to reach new customers rather easily. More importantly, you can use the feedback and comments that have been left by your Chinese audience to make improvements in your website and make it even more relevant to their requirements.
Author Bio: Roselin is a linguist specializing in various Chinese dialects. She blogs about the value of Chinese translation. For more information visit http://www.translocal.co.uk/