If you’re involved in organising an event in London, you may be wondering how you should best go about choosing a great event photographer in London. Of course, you want the best photographs of your event or conference, and also the right price, but these aren’t the only two criteria you should consider.
Let’s tell you a little secret – the trick to choosing a great event photographer in London isn’t the cost or the quality of the photographs, it’s picking the event photographer that’s best to work with.
Here’s a few tips to help you find an event photographer in London that’s the best to work with.
This may sound unbelievable, but not every event photographer will listen to the client. They think they know better, they think they’ve done it all before, or the client just doesn’t know what they want.
The truth is, some event photographers just want to do things their way. They’ve always done event photography a certain way, and delivered certain results, so that should always work.
It doesn’t. The client has a vision, and the event photographer should first listen to the client’s needs with a singular focus.
However, listening with a single client focus is not enough – the event photographer truly needs to understand a client’s requirements and needs. What’s more, the communication needs to be in a language the client understands – not just technical jargon.
Often overlooked, engagement is truly what brings the relationship between the client and the event photography to the fore. The client needs to trust the event photographer implicitly, and this trust is earned by engagement.
Customer service and satisfaction should be uppermost in the mind of the event photographer, and that’s why event photography specialists such as The Photo Team pride themselves on their engagement with their clients. The event photographer needs to interact sufficiently enough with the client so that both parties are fully confident the outcome will match the needs.
Sometimes, even great engagement isn’t enough. A client may feel nervous and wish to speak with the event photographer before, during or even after the event, and this is why it’s vital the photographer communicates proactively with the client to provide maximum reassurance.
Conclusion: choosing a great event photographer in London is easy
In reality, choosing a great event photographer in London is a breeze, but it’s often made more difficult than it needs to be because the above four criteria are overlooked (or not even considered).
Assuming all event photographers offer the same technical expertise, and the same prices, the biggest differentiator is the ease with which they work with clients.
So by actively focussing on event photographers who base their goals on ensuring each client is completely satisfied, with pictures that leave lasting memories, one can quite easily choose a great event photographer in London.