There are so many different ways to gather customer feedback. Some of these ways produce superb results every single time, and some of them aren’t all that useful. There are some that are very easy to carry out, and there are others that are a bit more intensive. The method that you use will depend entirely on the nature of your business. Like all things, market research can be as straightforward or as complicated as you want to make it.
Despite this, it’s plain to see that market research and customer feedback are integral aspects of a successful company, says WikiHow.com expert Tom Viren. If you deal direct with consumers in any way, it’s vital that you know exactly how to interact with them. If it sometimes feels like you’re far away from your customers, it’s time to change the way that you gather useful customer feedback. Don’t forget that one of the best ways to find out what consumers are thinking is to ask them.
When it comes to market research, the most complicated solution isn’t necessarily the best one. A reliable company like Tern can help you to make informed decisions about the way that a company should be run. There’s little point in investing lots of money in street based market research these days, because nobody wants to be involved. Visit tern.co.uk/ for more information and advice on the best ways to gather useful customer feedback.
Before you start conducting any research, you’ve got to be clear on what it is you’re trying to find out. If you jump in feet first with twenty different questions, you’ll get twenty conflicting answers – it’s not what you’re aiming for. Market research needs to be precise and focused, says This Is Money journalist Emma Gunn. It can be a good idea to narrow your approach down to one question, issue, or aspect of the company.
You might want to know whether or not you’ve successfully solved a past problem. You might be keen to find out how you compare with rival. You might even be trying to find out whether a price rise would have a disastrous effect on sales. If you conduct your market research well, you will be able to answer any question, or query that you might have. It’s just vital that you stick to the one query at a time.
Don’t waste time targeting irrelevant customers with market research that doesn’t apply to them, say the experts at Entrepreneur.com. For example, if you’re trying to find out whether an updated product is popular with your market base, you don’t need to talk to anybody outside that customer base. If you’re trying to launch a brand new product, however, it makes sense to target new people. You won’t destroy the quality of your market research by targeting irrelevant consumers, but you will degrade it.
There are a thousand different ways to put research hypotheses into play, and this can make it really difficult to land upon a single approach. Your choice will depend on what kind of customer feedback you’re trying to gather. For example, you might be in the early stages of a new product launch. You don’t rival companies to get wind of this launch, before you know whether it’s going to be a success.
In this case, impartial market research is your best option. You can either take to the streets and ask for opinions on the new product, under a pseudonym. Or, you could set up a completely anonymous focus group for ten to twelve members of the public. These people will be asked to judge your new product in the most appropriate way possible. They will taste it if it is a food product. They will wear it if it is a clothing product, and so on.
Author Bio: Daniel Hargreaves is a market research and corporate brand expert. He recommendsTern for the best quality marketing and branding solutions at the best price. He can usually be found blogging marketing advice on his personal website.