Everybody knows that there’s a huge buzz surrounding online marketing. So much so, that people and businesses everywhere seem to have forgotten about the magic of offline marketing. It still exists, and it still works you know! Offline marketing can really give your business a boost, help to build long term relationships, and get better feedback about your services/product. Every business should have offline marketing strategies to complement their online strategies! Here are the strategies every business should try:
Using Business Cards to Network
Marketing your business with the help of business cards is still extremely effective. You can strike up conversations with other people about work and ask for their business card while handing over yours, attend events where you can discuss business with people and swap cards, give one to a customer with every purchase, hand them out in the street, leave them in books in the library on subjects in your industry, leave them in cafes…you can do an endless amount of things with business cards! To really make an impact, be creative and think of an unusual design or use an unusual material…things like that will really help you to stick in somebodies head!
Hand Out Flyers
Handing out flyers can sometimes be effective, especially if you splash a big offer across the front. Hand them out in town, post them through doors, leave them on car windshields, put them in shop windows – get creative!
Talk at Events
If there are any events in your industry, you should try making a speech at them. You could get clients from people who are in the audience, and you could even get extra coverage from any bloggers that are listening in the audience! Talk to as many people as you can afterwards and hand out your business card too. Make sure you don’t solely focus on yourself though – take an interest in other people and always enquire about what they’re doing.
Get Involved in The Local Community
To get your business some exposure a great way to go about it is getting involved with events in the local community. Be active and helpful, and maybe even sponsor a sports team or event if you have the cash. You could create plenty of lasting relationships by doing this, both personal and business.
Things to Remember
One thing to remember when trying your hand at offline marketing is that you can only be in one place at one time, so you’re kind of limited to the amount you can do. That’s why it’s essential you have a well thought out online marketing strategy to compliment your offline strategy – you’d be silly to ignore either one, and could be losing out on lots of potential business! If you haven’t already got an effective online marketing strategy in place, try an agency like this Melbourne digital marketing agency to get you started.
It’s important you utilise all platforms available to you and do everything you can to grow your business – put the effort in and you’ll reap the rewards!