As a business, you’ll naturally want to get the very best results out of your marketing. You’ll want content that potential customers can really engage with, and which will convince them that your products or services are the perfect choice. To that end, professional marketing videos are one of the best choices available to you. Video marketing has so much to offer, and what’s more, it can be easily adapted to your needs and target audience. A company like The Marketing Café can produce any type of video you could possibly want- and to help you make your decision, here are some of the most common types of corporate video used by successful companies around the world:
Company Profile Videos
Looking to build a buzz around your business? Then a company profile video is a great way to do that. This type of video will be structured around your brand identity, to show viewers what makes you so special. As with the other types of video in this list, there are plenty of different approaches to company profile videos. However, the most common one involves putting your staff in front of the camera, to give a human face to your company. If consumers are better able to relate to your business, they will be more likely to see you as a reliable, approachable company- meaning you will be their first port of call when they need the services you offer.
As well as explaining who you are and what you do, effective marketing content should also explain why consumers should choose you. Testimonial videos are a great way of doing that, since they set you up as a reliable company that receives great feedback from customers. By taking authentic customer feedback, and then building a convincing, engaging video around it, you’re able to show off your strengths and your past achievements. Consumers will be looking for a company with a track record of success, so that they can be sure they will get top results- and a testimonial video is the ideal way of doing that.
Product Demonstration Videos
They say that a picture is worth a thousand words, but when it comes to showing just how your product works and what it has to offer, a product demonstration video is worth even more. However well-written a product description might be, a video is both more immediate and better at explaining what your product does. Consumers tend to be pretty wary of written descriptions, too, since they often come laden with thinly-veiled marketing speak that only offers vague promises. A product testimonial video, on the other hand, put everything on the table- customer can see exactly what they will be getting for their money, helping them to decide that your product is the perfect choice for them.
Putting on events is a great way to reach out to new customers and get people talking about your business. If you don’t film those events, though, then you’re severely limiting the impact that they could have. As well as giving you great results on the day, a video of your event will help you to reach even more people with your message. What’s more, they also show that your company is one that cares about its place in your industry, and wants to be seen as a real figurehead. These event documentation videos don’t just have to cover public events, either. You can also use them to show off any awards or milestones your company has achieved, to share your success with the whole world- and improve your reputation, too.