Anyone who has ever been on the floor during a tradeshow has seen that it is hectic to say the very least. There are people constantly vying for your attention and everyone wants to introduce him- or herself. Because we know that, you need a way to stand out, to make sure that your customers are not just paying attention to you now, but also pay attention to you LATER. One of the best ways to do so is by using premium incentives
A little more about incentives
It does not matter if you use the term giveaway, promotional product, or incentive, the idea behind the product is the same. Get the attention and interest of the attendees at that moment and ensure that they remember you later.
Everyone loves something for nothing, and studies have shown that incentives are one of the better ways to garner attention during a tradeshow. Just because you are giving these incentives away for free does not mean that they are free for you of course. In fact, they can take up a significant part of your exhibition budget pretty quickly.
The four primary categories of incentives
Keep in mind that there are countless incentives and the supply and demand for these promotional articles is constantly changing. However, we are able to define these primary categories:
- Perishables – Food and beverage, mints, chocolates, etc
- Fun stuff – Electronics, gag gifts, toys, etc
- Office supplies – Mugs, mouse pads, clocks, calendars, pens, etc.
- Apparel – T-shirts, hats, polo shirts etc.
At its most basic, these are a marketing tool. When you use them effectively, the attendee is not only going to appreciate the gesture, but will also have a positive recall to your product and marketing campaign.
It is important to be smart (avoiding distractions)
Just because these are great tools does not mean that they are always successful. If poorly incorporated in a marketing campaign or improperly managed, they may even serve as a distraction. For example, your staff might become protective of the incentives or interested third parties only care about the free stuff and not about who gave it away.
This is why experts recommend that you have giveaway and promotional articles near the back of your exhibit. It gives people a reason to step into your booth, but you still have a moment to engage the customer before he or she receives the wanted item. Remember that promotional products are not just there to give them something to take home, they are there to get people to pay attention.