If you have not yet considered videoing a conference event, then you may want to review the current data. For instance, statistics show that the average website user spends almost 90% more time on a platform that features video. In addition, featuring a video on your website’s landing page increases your ranking in Google searches. Statistics also reveal that 75% of senior executives regularly view work-related videos.
Money That Is Worth the Expenditure
Because conferences offer an abundance of engaging and rich material, why not use this content to drive up awareness and engagement for your products and services? Where most people hesitate about taking this approach is when they consider the complexity of the process.
However, spending the money on a high-quality video is tantamount to business success. You do not want to cut corners in this area. Hiring an experienced video production company will enable you to take full advantage of the company’s high-quality equipment and knowledge of event filming. The company you choose should also be well-versed in editing.
Review Your Expectations with the Video Production Company
So, if you want to hire a company to shoot a conference or event you are hosting, you want to make sure that you outline your objectives from the start. You cannot fully appreciate high quality video production in Manchester unless you take this tack in communications. Discuss your needs with the production firm a week or a few days before the planned event. Inform them about which parts of the conference you want to highlight. In addition, discuss specific shots you want to see such as a time-lapse or a certain angle.
The video company you hire should also be fully involved in production meetings. For instance, if your lighting and stage design is not right for filming, you need to get the needed input from the video company. Therefore, it is important to set parameters whilst leaving the actual filming and mixing to professionals. Just make sure that they understand your footage requirements.
Use Your Executive Influence
Any video filming that is done should emphasise a company’s brand and vision whether the film highlights a conference or other similar event. Executives can enhance the coverage by making themselves available for post-conference or post-event interviews or recaps.
When choosing a company, make sure they have a passion for this type of work. They should be fully experienced in shooting, editing, creating, revising, and client communications.
Showcase the Video on Your Social Media Accounts and a Blog
Once the event or conference is filmed, make sure that you upload the film on a platform such as YouTube. Also share the film on such social media sites as Twitter and Facebook. Adding the video to a newsletter is another way to enhance your influence.
Make it easy for your audience to share your films. One of the best ways to make this happen is to include footage in a well-known online blog that will help you gain immediate exposure and credibility. Use the proper media outlets to highlight your company’s objectives and underscore your online presence.