It seems counterproductive to go to the time and expense of creating a website only to find that visitors are completely put off by it, yet far too many businesses are doing exactly this. Here are some common mistakes that may seem insignificant; however, once you have alienated a prospective customer, he or she is unlikely to return. It is far better to take the time to get it right first time.
Every website nowadays should incorporate responsive design, which ensures that your site displays perfectly no matter whether the visitor is viewing it on a desktop monitor or a small smartphone screen.
TechRepublic makes the valid point that you should double check that drop-down lists display fully on smartphone screens. It is attention to details like this that can make all the difference between a happy customer and a disillusioned non-customer.
Spelling mistakes and software errors
Visitors expect a seamless service, with fast-loading pages that display correctly. Errors on a webpage do not instill the prospective customer with confidence, whether they are typos, misspellings or incompatible browser issues.
Check everything, and then double check just to be completely sure. Nobody notices their own errors, so get a colleague or friend to proofread your copy to ensure it is perfect.
It is a good idea to run your website past one of the software testing services for absolute peace of mind. Companies such as www.mytesters.com will check every aspect of your site, using every browser and operating system available and checking all possible permutations of use. Identifying and fixing any bugs in your site is money well spent if it prevents visitors departing without making a purchase.
Frustrating to use
The internet has made us impatient and we all expect to find the information or products we are after in just two or three clicks, taps or swipes. Don’t make life hard for your visitor ‒ nobody wants to second-guess your navigation to find what they are after. According to eConsultancy bad navigation is a ‘mortal sin’. This may perhaps be a slight overstatement, but navigation issues are certainly annoying.
In a similar vein, do you hate forms that take forever to fill in? So do the rest of us, so make sure that yours are user-friendly. Your visitors will vote with their wallets!